Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design. This term can also be applied to retail design, set design, fashion design and architectural design.
The two most widely covered themes in concept art are science fiction and fantasy. Concept art has always had to cover many subjects, being the primary medium in film poster design since the early days of Hollywood, however, since the recent rise of concept art used in video game production concept art has expanded to cover other themes.
Traditional items include: oil paints, acrylic paints, markers, pencils.